Today cripto news

Cryptocurrency Prices Today April 12: Bitcoin down, dogecoin slides nearly 9.56%
Cryptocurrencies traded in the red on April 12 morning. The global crypto market cap was $1.83 trillion, a 6.23 percent decrease over the previous day. The total cryptocurrency market volume over the last 24 hours was $101.87 billion, up 59.25 percent. The total volume in DeFi was $13.01B, 12.77 percent of the total crypto market 24-hour volume. The volume of all stable coins was $85.90 billion, which was 84.32 percent of the crypto market’s 24-hour volume. Read more here.
Bitcoin Buzz
Double whammy for crypto volumes as MobiKwik pulls rug from under exchanges in wake of stiff tax laws

Crypto trading has been dealt a double whammy by tax implementation and MobiKwik withdrawing its services across exchanges on April 1 amid unclear regulations. Volumes have fallen further from the last week by over 50 percent on average across crypto exchanges, according to data shared by crypto research firm CREBACO. WazirX saw a drop of 72 percent, while volumes on CoinDCX and Zebpay dropped over 52 and 59 percent, respectively. The MobiKwik wallet was one of the most preferred modes of payment to purchase cryptos across many exchanges, and with that being withdrawn customers are being forced to use payment methods like bank transfers. It was also the only wallet being used by exchanges. Read more here.

NFT Centre
Coinbase to Produce Bored Ape Yacht Club Animated Short Films
The Bored Ape Yacht Club will officially expand into the entertainment world with a series of animated short films produced by Coinbase, titled The Degen Trilogy. Created with the approval of Yuga Labs, The Degen Trilogy will feature characters based on the Bored Ape Yacht Club, a collection of 10,000 disinterested-looking ape NFTs, and ApeCoin, the recently-launched governance token for Yuga’s expanding Web3 ecosystem. The first film in the series will debut at NFT.NYC in June, with two other entries to follow over the next year. Read more here.
Fundraising
Binance Deepens West Asia Expansion With Abu Dhabi Approval
Cryptocurrency exchange Binance has obtained a provisional green light from Abu Dhabi regulators, deepening its expansion in West Asia. The company said on April 11 it was given approval “in principle” by the Financial Services Regulatory Authority of Abu Dhabi Global Market to operate as a broker-dealer in digital assets. The firm said the move was an initial step toward becoming a “fully-regulated virtual asset service provider” in the city. It’s the second city Binance has secured approval from —the company received a crypto licence in Dubai in March. The move also comes after Binance was authorised in Bahrain by the country’s central bank. Binance has been pushing into the West Asian market after getting a frosty reception elsewhere. In the UK, regulators placed restrictions on the firm, barring it from undertaking any regulated activity. In Singapore, it limited its service after the country’s central bank warned it may be in violation of local payment laws. Read more here.


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TAGS: #bitcoin #Business #cryptocurrency #NFT
FIRST PUBLISHED: APR 12, 2022 10:16 AM

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HEALTH
Alembic Pharma arm gets final USFDA nod for generic version of Lidocaine and Prilocaine cream
PTI APR 12, 2022 / 01:48 PM IST

The final approval granted by the US Food & Drug Administration (USFDA) is for its abbreviated new drug application (ANDA) for Lidocaine and Prilocaine cream of strength 2.5 per cent/2.5 per cent, Alembic said in a statement.

Source: Shutterstock
Alembic Pharmaceuticals Ltd on Tuesday said its wholly-owned arm, Aleor Dermaceuticals Ltd, has received final approval from the US health regulator for its generic version of Lidocaine and Prilocaine cream, indicated as a topical anesthetic.

The final approval granted by the US Food & Drug Administration (USFDA) is for its abbreviated new drug application (ANDA) for Lidocaine and Prilocaine cream of strength 2.5 per cent/2.5 per cent, Alembic said in a statement.


The approved ANDA is therapeutically equivalent to the reference listed drug product (RLD) EMLA Cream, 2.5 per cent/2.5 per cent, of Teva Branded Pharmaceutical Products R&D, Inc, it added.

Lidocaine 2.5 per cent and Prilocaine 2.5 per cent cream — a eutectic mixture of lidocaine 2.5 per cent and prilocaine 2.5 per cent — is indicated as a topical anesthetic for use on normal intact skin for local analgesia and genital mucous membranes for superficial minor surgery and as pre-treatment for infiltration anesthesia, it added.

Citing IQVIA, the company said Lidocaine and Prilocaine Cream 2.5 per cent/2.5 per cent has an estimated market size of USD 29 million for twelve months ending December 2021.


Alembic has received a cumulative total of 163 abbreviated new drug application (ANDA) approvals (140 final approvals and 23 tentative approvals) from USFDA.

PTI
TAGS: #Alembic Pharmaceuticals Ltd #Business #Health #USFDA
FIRST PUBLISHED: APR 12, 2022 01:47 PM


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TRENDS
As Uber hikes prices by 12% in Delhi and Kolkata, riders ask, ‘why is AC off?’
ANKITA SENGUPTA APR 12, 2022 / 02:07 PM IST

With Uber’s decision to hike fare rates by 12 per cent in Delhi and Kolkata and 15 per cent in Mumbai, users have taken to social media again complaining that drivers have not be switching on the AC despite the fare revision.

Representative image
As the temperatures soar over most of India, so have been the tempers of app-based cab users with complaints of drivers not switching on the AC — despite the fare being inclusive of it — flooding social media.

With Uber’s decision to hike fare rates by 12 per cent in Delhi and Kolkata and 15 per cent in Mumbai, users have taken to social media again complaining that drivers have not be switching on the AC despite the fare revision.


“In Kolkata , even after hike of 12 per cent in fare recently, your driver partners are refusing to switch on AC on the pretext that they are being given peanuts. Rider cannot be made scapegoat despite charging exorbitant rates,” tweeted chartered accountant Rajendra Mittal.

Another user Ipsita Ray wrote, “Say ‘no’ to Uber. Drivers are not switching on the AC in Kolkata in spite of the hike in fare. It’s high time we the passengers boycott Uber and teach the drivers a lesson.”

Even Zorro co-founder Jasveer Singh took to Twitter and wrote: “Soon Uber will ask for another OTP to switch on the AC in the cab.”


Here are a few other reactions from Twitter:






Uber had revised its fares after protests by drivers amid rise in fuel prices. “We listen to feedback from drivers and understand that the current rise in fuel prices is causing concern. To help cushion drivers from the impact of the spike in fuel prices, Uber has raised trip fares in Delhi-NCR by 12%. Over the coming weeks, we will continue to track fuel price movements and will take further steps as needed,” Nitish Bhushan, head of central operations, Uber India and South Asia said in a statement on Monday.

The fare hike in Delhi came days after it increased cab fares by 12 per cent in Kolkata and 15 per cent in Mumbai citing the same reasons.

ANKITA SENGUPTA
TAGS: #Uber #Uber fare hike
FIRST PUBLISHED: APR 12, 2022 02:04 PM


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Storyboard18 | “Purpose cannot be seasonal,” P&G India’s Sharat Verma
PRIYANKA NAIR APR 12, 2022 / 01:56 PM IST

Storyboard18 exclusive: Sharat Verma, chief marketing officer, P&G India, and vice president, Fabric Care, P&G India, shares what #ShareTheLoad movement has taught him as a marketer, the challenges of taking forward a purpose-driven campaign, and Ariel NFTs.

Sharat Verma, chief marketing officer, P&G India, and vice president, Fabric Care, P&G India.
Since 2015, Ariel, the detergent brand from the stable of P&G, in India has been asking some uncomfortable questions. Why can’t men do the laundry? Why are parents not teaching their sons to pick up the laundry basket? Why can’t men see laundry as an equal household chore? Seven years into the movement and several awards and debates later, Ariel has sent out an open letter to brands, media partners, and content creators to deliberately focus on the way women are being portrayed in advertising today. Ariel is calling this an invitation to partner with like-minded organizations and creators who believe in equality and power of representation, to make the future more equal.

In an exclusive interview with Storyboard18, Sharat Verma, chief marketing officer, P&G India, and vice-president, Fabric Care, P&G India, shares what the #ShareTheLoad movement has taught him as a marketer, the creative challenges of taking forward a purpose-driven campaign, and more. He also talks about Ariel’s NFTs play. Yes, you heard that right. Edited excerpts.

Why did you think an open letter to all the stakeholders of the advertising industry was needed at this point?

We are in this movement since 2015. This time around the spotlight is on the unconscious bias that comes in the way of men taking up more household responsibilities. The idea this year is that if men can share the load equally with other men, then why not with their wives? We know from data that when we see each other as equal, we share equally. Over the years, we have identified multiple conversations and created imagery to bring in change faster. We think these conversations have had the power to create realisation. We are all influenced by what we see and hear around us. That’s why imagery has the power to dismantle biases and stereotypes. The inappropriate portrayal of women can reinforce bias without us even realising it. Whereas gender-neutral, progressive, and authentic imagery makes a huge difference and help in shattering these stereotypes to make people introspect.

Content creators can help us accelerate this change. Our open letter is also to all the like-minded brands to collaborate with us to create an equal world. The letter addresses the vicious circle of imagery in society. We will continue to imitate each other unless an effort is made to break the cycle. Things are changing but more can be done as an industry to move on from decades of conditioning.

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Recently, Ariel forayed into non-fungible tokens (NFT). The reach of NFT is still niche in the country. What was the objective behind this?

Our NFTs are aimed at creating the positive imagery that we want in the world. We want to promote authentic representation through pop culture. We collaborated with NFT artists for their interpretation of the movement. This partnership is in direction of bringing in nuanced changes and staying relevant. We want future generations to see things from the right lens, especially through advertising.

Over the years, have there been any challenges while diversifying the #ShareTheLoad movement?

The core idea has remained consistent – how can we give men one more reason to share the load. That was the brief to our creative partner (BBDO India) on day one. Honestly, since then we haven’t briefed them. Mainly because we are in the movement together for seven years. What is important is addressing it by aligning it to the context.

Brand movements are like having close conversations with the consumers. That’s why it is essential to listen and understand where people are coming from before you respond and take your argument forward. They may not always agree with you but you have to continue the dialogue in a productive way. There is no creative formula. We just keep our eyes and ears open to create openness and action.

Josy (chairman and chief creative officer of BBDO India) always says, context is more important than content. The world has changed around us since we started the movement, however, our focus is to understand the barriers to change, to spark newer conversations. The movement is about nuances that we gather over the years. It’s all about amplifying, curating, and driving conversations. Today, we have qualitative research and quantitative understanding to pick and choose the right style of storytelling.

According to the World Economic Forum’s 2021 Global Gender Gap Report, it will take an average of 135.6 years for women and men to reach parity on a range of factors worldwide. That means we will not see the changes we want to bring in our lifetime. We are definitely seeing some changes. Our campaigns are attempting to show the realities of today, which is moving in the right direction. However, men are still coming from the mindset that I need to help the woman/women in the house. Unless men think it’s a joint responsibility we are still going to be far away from the purpose of the movement.

As a marketer, what is the biggest lesson you have learnt from Share The Load movement?

Purpose cannot be seasonal. It is a long-term journey. There are so many things you can lend your voice to. It is important to stay relevant and relentless. Social and cultural change takes time. Brands can execute social campaigns as much as they want but it is difficult to advocate the same cause and weave the same conversation year after year. However, the reward of doing all this is exponential. It is satisfying to see your work making large societal changes.


PRIYANKA NAIR is Assistant Editor of Storyboard. Storyboard is Network18’s flagship platform focussed on the advertising & marketing community and a leading source of news and analyses on the business of brands
TAGS: ##ShareTheLoad #Ariel #P&G India #Purpose Advertising #Sharat Verma #Storyboard18
FIRST PUBLISHED: APR 12, 2022 01:56 PM
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